Julian Hermannsen of visual distractions was the Motion Control Supervisor for the four spots of this campaign, whose concept is based on a nice, old-school camera trick.
The main hero and certain objects he interacts with are scaled to communicate the brand's message. The spots had a combination of motion control camera moves as well as some locked off scaling shots, some of which were also shot with the MILO.
The spots were directed by Russel Bates and photographed by Serge Roman.
visual distractions Film GmbH