In this spot, our briefing was simple: bring out the best of the Rolex Oyster focusing on its elegant details. This meant macro photography and a 3d model where the camera couldn't physically get to - after all we didn't want to smash a special edition. Add to it the smooth camera moves we wanted and we had a motion control & stop motion shoot on our hands.
We did the art direction and the principal photography completely in-house with our Kuper motion control system. Animating lights, reflections and the clasp in stop motion were the icing on the cake. We also did an extreme close up completely in 3d cgi and one other with additional 3d elements. We think this turned out to be one handsome looking Oyster.